无码av一区二区三区无码,在线观看老湿视频福利,日韩经典三级片,成 人色 网 站 欧美大片在线观看

歡迎光臨散文網(wǎng) 會(huì)員登陸 & 注冊(cè)

白酒出口分析(3) 提升出口的對(duì)策

2023-08-14 23:32 作者:alex9726  | 我要投稿

For Baijiu export enterprises in China, many concrete and effective measures can be taken from previous regression results and the successful case of South Korea’s Hite Jinro (See the case in appendix):?

  1. In order to reduce the negative effects of cultural difference, bottles and packaging should be improved to attract foreigners and raise customers’ interest. Traditional Chinese Baijiu are in large capacity, which would bring inconvenience. Producers should reduce bottle capacity, which can lower the price and ease transportation. In addition, package ought to be more international and acceptable for foreigners.

  2. ?Improve Baijiu taste and keep innovation. Many foreigners are deterred by Baijiu's pungent taste and spicy throat taste. Moreover, Baijiu's high alcohol volume makes it difficult to attract foreign consumers' interest. In this regard, we can learn from Jinro's experience to improve the taste, add juice, reduce the degree, and so on, to improve the acceptance of customers and attract young people. In addition, manufacturers can try to develop more Baijiu with healthcare effects to enhance market competitiveness.

  3. Actively promote Baijiu on social media and make use of films, TV dramas and other channels to make Baijiu visible to foreigners, arouse their interest and increase their willingness to consume. In addition, well-known Chinese or international stars can also be hired to represent the products and further increase their popularity. Baijiu producers can even invest on some popular films and anime about Baijiu to spread its products all over the world. These measures will help reducing the transactional costs for customers and the freshness brought by cultural distance can strengthen consumer preferences.

  4. Strengthen cross-industry cooperation, especially with the cultural industry and tourism, take advantage of Baijiu's cultural attributes, promote Baijiu's popularity through the external publicity and export of Chinese culture, reduce cultural barriers, 40 and conduct more overseas exhibitions and cultural activities for publicity. In China, wine cellars can be used to develop related tourism, encouraging overseas tourists to visit the making process and experience Baijiu production, and transforming the original cultural barriers into interest in Baijiu.

  5. ?Elaborately select overseas market for export. When choosing an export market, enterprises should not aim too high. Companies ought to choose a country with relatively strong purchasing power, small cultural distance, and a trade agreement with China, and carefully set targets to improve export capacity. According to the results of regression analysis, Chinese Baijiu enterprises can choose countries with small cultural distance from China. Those countries with high power distance scores, low masculinity and high long-term orientation scores are highly prefferred for export and market entry. In the context of saturation of China's domestic market and industry reshuffle, leading enterprises must be aware of the crisis, look for new growth points, tightly grasp the young and overseas consumer market, all-round increase the added value of products, improve competitiveness.?

Appendix

?????, 2021 ? ?? ??? ‘?? ??’ . Retrieved from 28.04.2022. https://m.segye.com/view/20220427516973


白酒出口分析(3) 提升出口的對(duì)策的評(píng)論 (共 條)

分享到微博請(qǐng)遵守國(guó)家法律
通化市| 定西市| 西昌市| 嘉禾县| 崇左市| 辽源市| 定陶县| 资溪县| 吉林省| 哈密市| 南漳县| 宝丰县| 宝坻区| 大姚县| 瑞金市| 香河县| 金沙县| 舞钢市| 津南区| 宁武县| 上林县| 河曲县| 阿鲁科尔沁旗| 攀枝花市| 大庆市| 丰都县| 泰顺县| 宣威市| 阿拉善右旗| 静安区| 巴南区| 读书| 安化县| 珠海市| 黄龙县| 交口县| 舞钢市| 吉林市| 密云县| 辉南县| 昌吉市|